Assistant Professor

Biography

Dr. Young Ik Suh is an Assistant Professor of Sport Management in the Department of Sport Management, Wellness & Physical Education. He received his Ph.D. in the Sport Management program at Indiana University in Bloomington. His areas of research interest and expertise are new media and communication technologies in sport, sport consumer behavior, sport consumer psychology, and brand management research. He is interested in studying how new media such as the Internet influence sport consumption behavior and how sport marketers utilize new media to build and maintain brand loyalty. He has published several research papers in well-known journals, including the Journal of Sport Management, International Journal of Sports Marketing & Sponsorship, and Sport Marketing Quarterly. Furthermore, he has presented nationally and internationally in Europe (e.g., EASM), Canada (e.g., NASSM, NASSS), and the United States (e.g., NASSM, SMA, CSRI). He received his bachelors degree in mechanical engineering and business administration as a double major at Sung Kyun Kwan University in Korea and he graduated with masters degree in Sport Management from Florida State University. Currently, he also works as a volleyball agent for the KOrean VOlleyball federation (KOVO).

Education / Degrees

  • B.S., Mechanical Engineering, Business Administration (Double Major), Sung Kyun Kwan University, 2001
  • M.S., Sport Management, Florida State University, 2006
  • Ph.D., Sport Management, Indiana University, 2010
  • Courses Taught
  • Course Sections and Syllabi

    Fall 2017 Sections

    • SPMG-3662 (Mngmnt & Ldrshp in Sports Orgs) Section: E01
    • SPMG-4665 (Sport Marketing and Promotion) Section: 01
    • SPMG-4685 (Fan Engagement & Spt Analytic) Section: E02

    Summer 2017 Sections

    • SPMG-3662 (Mngmnt & Ldrshp in Sports Orgs) Section: E01
    • SPMG-3665 (Communication in Sport) Section: E01
    • SPMG-4685 (Sport Analytics & Fan Engageme) Section: E03

    Spring 2017 Sections

    • SPMG-3661 (Sociology of Sport) Section: E01
    • SPMG-3665 (Communication in Sport) Section: E01
    • SPMG-4665 (Sport Marketing and Promotion) Section: 01
    • SPMG-4680 (Applied Res Meth in Sprt Mgmt) Section: 01

    Fall 2016 Sections

    Summer 2016 Sections

    • SPMG-3662 (Mngmnt & Ldrshp in Sports Orgs) Section: E01
    • SPMG-4665 (Sport Marketing and Promotion) Section: E01

    Spring 2016 Sections

    • SPMG-3661 (Sociology of Sport) Section: E01
    • SPMG-3665 (Communication in Sport) Section: 01
    • SPMG-4665 (Sport Marketing and Promotion) Section: 01

    Fall 2015 Sections

    • SPMG-3661 (Sociology of Sport) Section: 01
    • SPMG-3662 (Mngmnt & Ldrshp in Sports Orgs) Section: 01
    • SPMG-3665 (Communication in Sport) Section: 02
  • Publication List

    Martin, T. G., McNary, E., Suh, Y. I., & Gregg, E. (in press). What are we celebrating? A content analysis of pictorial content in ESPN the magazine’s body issue. Journal of Physical Education and Sport Management

    Park, J., Suh, Y. I., & Pedersen, P. M. (2016). Examining spectator motivations in Major League Baseball: A comparison between senior and non-senior consumers. Sport Management International Journal Choregia, 12(2), 19-42.

    Bae, W., Suh, Y. I., Ryu, J., & Heo, J. (2017). Physical activity levels and well-being in older adults. Psychological Reports, 120(2), 192-205.

    Martin, T. G., Suh, Y. I., Williams, A. S., Locey, J., Ramirez, J., & Alea, M. (2016). Comparative analysis of female and male coverage on ESPN’s SportsCenter. Global Sports Business Association Journal, 4(1), 14-22.

    Lim, N., Suh, Y. I., & Chung, T. (2016). The effect of the sports sponsorship marketing on the change of firm value: Focused on the 4th pro-sports in Korea. The Korean Journal of Physical Education, 55(3), 301-311.

    Park, J., Phua, J. Suh, Y. I., & Martin, T. G. (2016). When good athletes go bad: the impact of the Tiger Woods scandal on consumers’ perceptions of his brand endorsements. Global Sports Business Association Journal, 4(2).

    Suh, Y. I., Ahn, T., Lee, J., & Pedersen, P. M. (2015). Sport consumers and ticket reselling transactions on the Internet: The effect of trust and risk on purchase intentions in online secondary ticketing. South African Journal for Research in Sport Physic

    Ahn, T., Suh, Y. I., Lee, J., & Pedersen, P. M. (2014). Understanding purchasing intentions in secondary sports ticket websites. International Journal of Sports Marketing & Sponsorship, 16(1), 40-54.

    Suh, Y. I., Ahn, T., & Pedersen, P. M. (2014). Sport website interactivity effects: An analysis of the relationships between interactivity, attitudes, and intentions to revisit. Journal of Applied Sport Management, 6(3), 46-69.

    Suh, Y. I., Ahn, T., & Pedersen, P. M. (2013). Examining the effects of team identification, e-service quality, and satisfaction on intention to revisit sport websites. International Journal of Sports Marketing & Sponsorship, 14(4), 261-278.

    Ahn, T., Suh, Y. I., Lee, J., & Pedersen, P. M. (2013). Sports fans and their teams’ redesigned logos: An examination of the moderating effect of team identification on attitude and purchase intention of team-logoed merchandise. Journal of Sport Manageme

    Suh, Y. I., Ahn, T., & Eagleman, A. N. (2013). Comparisons of gender and team identification on web motivations and web characteristics in the official athletic department website: Uses and gratifications perspectives. International Journal of Sport Manage

    Suh, Y. I., & Pedersen, P. M. (2010). Participants’ service quality perceptions of fantasy sports websites: The relationship between service quality, customer satisfaction, attitude, and actual usage. Sport Marketing Quarterly, 19(2), 77-86.

    Suh, Y. I., Lim, C., Kwak, D. H., & Pedersen, P. M. (2010). Examining the psychological factors associated with involvement in fantasy sports: An analysis of participants’ motivations and constraints. International Journal of Sport Management, Recreation