The UWG website is a major component of our overall marketing, communication and recruitment strategy that has not undertaken a technology or design renovation in several years.

Therefore, UWG has partnered with Spacecraft and OmniUpdate to undertake a major web design renovation and implement a new content management system. An established UWG institutional web committee collectively developed a strategy for our web presence which ties to institutional imperatives for evolving and elevating the UWG site.

The ultimate goal is to transform and simplify the UWG end-user experience into a succinct, effective interface with our institution to enhance our reputation among key audiences to generate interest, inquiry, action and to create affinity for our institution.

Project Objectives

  1. Enhance the visual identity and appearance of the website with a new theme including new fonts, colors, logos and other graphical branding elements.
  2. Improve the layout, navigation and overall functionality of the website.
  3. Establish and maintain consistency throughout the University website with respect to theme, layout, navigation and content standards.
  4. Implement a new Content Management System (CMS) that is easy to use and makes it easy to develop new features.
  5. Update and migrate our current content to the new CMS and also provide additional new content in specific areas.
  6. Improve consistency, accuracy and timeliness of information for and about our degrees, programs, courses, faculty, students, staff, admissions, events, schedules and deadlines.
  7. Improve our presence and ranking in organic web searches for major search engines.
  8. Improve our integration and presence across all social media platforms.
  9. Make our website easier to use and more functional for persons with disabilities.

Project Documentation

Project Team

The Web Advisory Board is comprised of Jami Bower, Kathy Kral, Blake Adams, John Head, Craig Schroer, Kevin Hemphill, Julie Lineback, April Saunders and Denny Chasteen.

The Web Services Team includes Ewa Hallman, Associate Director of Web Services; Lee Augsburger, Web Services Specialist - Senior; and Abigail Whorton, Web Services Specialist - Intermediate.

Additionally, the Web Innovations Team within Information Technology Services, led by Denny Chasteen, Web Innovations Manager, has also been a key group of players on this project.

Project Partners

OmniUpdate
The UWG institutional web committee selected a new content management system (CMS), OU Campus. OU Campus, by Omni Update, is the leading web content management system for higher education institutions, used more than 700 colleges and universities. We’ve been impressed with the ease of use and flexibility of the system. We’re excited about how this CMS will serve campus users.

Spacecraft
The UWG institutional web committee selected a creative web design agency, Spacecraft, to develop our new design. We were impressed with their creative design process and the quality of developed web templates. Spacecraft is experienced and well known for creating a responsive and user-centered websites for higher education and government sites in United Kingdom.

Project Timeline

  • Phase 1
  • Phase 2
  • Phase 3