Marketing models have been a popular method of predicting choice intentions for a wide array of offerings. Such offerings include: retail outlets [Gensch 1987], mode of transportation [Gensch 1985], college [Chapman and Staelin 1982], living residence [Silver 1988], consumer products [Louviere and Hensher 1983], nondurables [Jones and Zufryden 1982], wagers [Batsell and Lodish 1981] solar heating [Berkowitz and Haines 1984], health care [Hauser and Urban 1977], banking services [Flath and Leonard 1979], telecommunications services [Green 1978], sporting event attendance [Richard and Allaway 1993)] musical groups [Batsell 1980], consumer durables [Amemiya and Nold 1975], and which offering to inspect [Meyer 1982].