Table Two

Parameter Estimates, Goodness-Of-Fit, And Cross Validation

Factor/Attribute Parameter Estimate Standard Error Rank

ACCESS (F1)>

SPEED 0.1166a 0.0472 5

PRICE 0.2271a 0.0359 1

TEETIME 0.1679a 0.0407 2

LOCATE 0.0821a 0.0313 8

COURSE (F2)

LONG 0.0241 0.0322 12

LAYOUT 0.0805a 0.0310 9

GREENS 0.0129 0.0333 16

FWAYS 0.0873a 0.0287 7

HARD 0.0299 0.0370 11

PEOPLE (F3)

OTHERS 0.1405a 0.0403 4

DESIGNER 0.1165a 0.0371 6

PRO 0.1454a 0.0318 3

RESPECT 0.0218 0.0292 14

EXTRAS (F4)

FOOD 0.0140 0.0298 15

AMENITY 0.0081 0.0241 17

SHOP 0.0227 0.0279 13

PRACTICE 0.0580b 0.0270 10

Intercept 1.0218a 0.4294

Goodness-Of-Fit

R2 0.7117a

Adjusted R2 0.6886a

Cross Validation:

Cross Validity

Correlation Coefficient 0.6901a

a=significant at the 0.01 level

b=significant at the 0.05 level

Factor/Attribute	Parameter Estimate	Standard Error	Rank

ACCESS (F1)>
SPEED	0.1166a	0.0472	5
PRICE	0.2271a	0.0359	1
TEETIME	0.1679a	0.0407	2
LOCATE	0.0821a	0.0313	8

COURSE (F2)
LONG	0.0241	0.0322	12
LAYOUT	0.0805a	0.0310	9
GREENS	0.0129	0.0333	16
FWAYS	0.0873a	0.0287	7
HARD	0.0299	0.0370	11

PEOPLE (F3)
OTHERS	0.1405a	0.0403	4
DESIGNER	0.1165a	0.0371	6
PRO	0.1454a	0.0318	3
RESPECT	0.0218	0.0292	14

EXTRAS (F4)
FOOD	0.0140	0.0298	15
AMENITY	0.0081	0.0241	17
SHOP	0.0227	0.0279	13
PRACTICE	0.0580b	0.0270	10

Intercept	1.0218a	0.4294
Goodness-Of-Fit
R2	0.7117a
Adjusted R2	0.6886a
Cross Validation:
Cross Validity
Correlation Coefficient	0.6901a
a=significant at the	0.01 level
b=significant at the	0.05 level