Non-Business Majors

Requirements for a minor in accounting, business administration, management information systems, economics, finance, management, marketing, or real estate (for non-business majors) students must earn a 2.0 grade point average in courses submitted for a minor in any of the disciplines listed below.

For more information, please see the Academic Catalog.

  • Overview
  • Cost
  • Courses
  • Faculty
  • Admissions
  • Dates
  • Objectives
  • Overview

    Must earn 2.0 GPA in courses submitted for minor.

    Program Location

    Carrollton Campus

    Method of Delivery

    Available on campus or as much as 80% onilne
    (some online courses may require some visits to Carrollton).

    Accreditation

    The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

    Credit and transfer

    Total semester hours required: 15

  • Cost

    This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.

    Save money

    UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.

    Details

    • Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
    • The more courses a student takes in a single term, the more they will typically save in fees and total cost.
    • Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
    • Fully or entirely online courses are charged at the general tuition rate plus an eTuition rate BUT with fewer fees and no extra charges to non-Residents.
    • Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
    • One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
    • For cost information, as well as payment deadlines, see the Bursar's Office website

    There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid for more information.

  • Courses

    General

    To minor in marketing, students must take MKTG 3803 plus twelve (12) hours in marketing subjects from MKTG 3801, 3805, 3808, 3809, 3810, 3839, 4805, 4808, 4831, 4861, 4864, or 4866.

    • MKTG-3801 - Art of Selling and Personal Dynamics

      A basic survey of how ethical selling integrates into modern business. This course emphasizes selling as a profession, development and implementation of sales techniques, managing time, and selling your ideas. Experimental exercises and video feedback techniques are used through out the course.

      View Instructors, Syllabi and Other Details

    • MKTG-3805 - Real Estate Principles

      Emphasis on principles and fundamental concepts. Course provides basic information for the student preparing for a career in real estate, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes.

      View Instructors, Syllabi and Other Details

    • MKTG-3808 - Business Research

      This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

      View Instructors, Syllabi and Other Details

    • MKTG-3809 - Advertising Practices

      The integrative role of advertising in persuasive communication in business and related fields. Includes procedures for organizing, developing, and implementing effective media decisions.

      View Instructors, Syllabi and Other Details

    • MKTG-3810 - Social Media and Online Marketing

      This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.

      View Instructors, Syllabi and Other Details

    • MKTG-4805 - Sales Management

      Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.

      View Instructors, Syllabi and Other Details

    • MKTG-4808 - Marketing Information Systems and Research

      The emphasis in this course is on conceptualizing and conducting a marketing research project as well as using research as an aid for marketing decision making. Both primary and secondary sources of information are considered, along with defining the research problem, research design, measurement and scaling, questionnaire construction, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.

      View Instructors, Syllabi and Other Details

    • MKTG-4831 - Business-to-Business Marketing

      A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.

      View Instructors, Syllabi and Other Details

    • MKTG-4861 - Services Marketing

      A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.

      View Instructors, Syllabi and Other Details

    • MKTG-4866 - International Marketing

      This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

      View Instructors, Syllabi and Other Details

  • Faculty
  • Admissions

    Guidelines for Admittance

    Each UWG online degree program has specific requirements that you must meet in order to enroll.

    Application Deadlines

    Undergraduate Priority Deadlines

    Fall Semester - June 1
    Spring Semester - November 15
    Summer Semester - May 15

    Admission Process Checklist

    1. Review Admission Requirements for the different programs and guides for specific populations (non-traditional, transfer, transient, home school, joint enrollment students, etc).
    2. Review important deadlines:
      • Fall semester: June 1 (undergrads)
      • Spring semester: November 15 (undergrads)
      • Summer semester: May 15 (undergrads)
        See program specific calendars here
    3. Complete online application
      Undergraduate Admissions Guide

      Undergraduate Application

      Undergraduate International Application

    4. Submit $40 non-refundable application fee
    5. Submit official documents

      Request all official transcripts and test scores be sent directly to UWG from all colleges or universities attended. If a transcript is mailed to you, it cannot be treated as official if it has been opened. Save time by requesting transcripts be sent electronically.

      Undergraduate & Graduate Applicants should send all official transcripts to:
      Office of Undergraduate Admissions, Murphy Building
      University of West Georgia
      1601 Maple Street
      Carrollton, GA 30118-4160
    6. Submit a Certificate of Immunization, if required. If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.
    7. Check your Application Status

    Contact

    Contact the Office of Admissions for additional information.

  • Dates

    Specific dates for Admissions (Undergraduate only), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP.

  • Objectives

    Objectives not available