MKTG-6845 AI Strategies for Business

Department of Marketing Richards College of Business

Description

This course will explore the strategic integration of AI tools in business operations, emphasizing how managers can leverage AI applications to drive innovation and enhance decision-making. With topics such as AI applications in marketing, management, accounting, finance, and customer service, students will explore the complexities of AI-driven business models and develop the skills necessary to design and implement AI strategies consistent with organizational goals. The course will also examine the ethical implications required for responsible AI deployment in business.

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00