MKTG-4815 Digital Marketing Strategy

Department of Marketing Richards College of Business

Description

Companies are increasingly shifting marketing efforts from traditional media to digital media such as search engine optimization, online advertising, e-mail and social media marketing. It is important for marketing managers to understand these technologies and develop strategies for their effective use. This course is designed to provide students an introduction to digital marketing strategy. Students will also have an opportunity to earn a digital marketing certificate from a professional organization.

Requisites

Prerequisites: MKTG 3803

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00