MKTG-4864 Consumer Behavior

Department of Marketing Richards College of Business

Description

A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.

Requisites

Prerequisites: MKTG 3803 or MKT 303 and GPA 2.00 or above required 2.00 and Richards Col Upper Division RCUD

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Summer 2026 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 Syllabus Not Available
Spring 2026 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Fall 2025 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Carrollton 01D external Syllabus via Concourse External Resource
Summer 2025 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Spring 2025 Semester
Course Title Instructor Campus Section Syllabus
Consumer Behavior Simone Lee, MBA Carrollton 01D external Syllabus via Concourse External Resource
Consumer Behavior Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource