UWG football players entering the field

Sport Management

Serving society by developing responsible
leaders for the world of sport business.

Sport ManagementBachelor of Science in Sport Management

The Sport Management program is an academically rigorous program geared to develop leaders for today's sport industry. Graduates of the program are prepared to compete for entry-level managerial positions in intercollegiate athletics, professional sport organizations, governing agencies, golf course administration, health and fitness, and sport marketing firms among others. The faculty is committed to the advancement of knowledge and practice in the sport industry through the creation and delivery of relevant educational programs, conducting and disseminating research, and working collaboratively with industry organizations.

B.S. in Sport Management Program Details

The program includes:

  • Action-Oriented Curriculum - Students learn by practicing and performing the tasks they will be expected to do in their professional positions.
  • Student-Centered Teaching - Our teaching practices are the product of the faculty's commitment to the holistic development of students.
  • Market-Driven Instruction - We offer cutting-edge instruction and ensure that the knowledge bases, skills, and competencies in the curriculum are those that are demanded by industry employers.
  • Mutually Beneficial Partnerships - Our partnerships include sport properties that are developed to further solidify the bond between industry and the university. 

Students and faculty from the University of West Georgia’s Sport Management, Wellness, and Physical Education program joined forces to gain valuable experiential learning at the 2025 PGA Tour Championship. Under the leadership of Dr. Trent Ross, Sport Management faculty, a total of 215 unique volunteers contributed an impressive 1,751.5 hours of service during the event. This hands-on experience allowed students to apply classroom knowledge in a world-class sporting environment, strengthening their skills in event management and operations. The program looks forward to continuing this collaboration and expanding opportunities for students to engage in future mega sporting events.

Contact UsSport Management, Wellness, and Physical Education