Trademark Protection

The University of West Georgia requires that all manufacturers of products bearing UWG trademarks or images of the UWG athletics mascot be licensed through the Trademark Licensing Office. UWG trademarks include, but are not limited to, the university name, wordmark, flame marks and athletics logos. The university licensing program protects UWG’s brand and reputation by ensuring that only approved configurations of the university’s marks appear before the public, and that the products bearing the marks are of good quality.

Manufacturers pay royalties to the university for use of its trademarks. These royalties are used to fund the licensing program and provide an added source of revenue to support other programs.

Royalties

The University of West Georgia royalty rate is 8 percent of the wholesale selling price. The $50 contract fee is not an advance against royalties. Royalties are payable quarterly and are due within 30 days of the close of each calendar quarter. There is a Royalty Report Form located here.

Licensing Guidelines

UWG’s licensing program is administered by the Trademark Licensing Office, a unit of Business and Auxiliary Services in the Division of Business and Finance

  • Obtaining a License
  • Licensing Package
  • Trademark Information
  • Obtaining a License
    Obtaining a License

    To become an official licensee of University of West Georgia, please contact the Trademark Licensing Office for a licensing package or download the licensing package here. Then follow these steps to complete the licensing process:

    Submit the Licensee Application Form

    Please complete and submit the Licensee Application Form.

    Submit the License Agreements

    Two copies of the License Agreement must be signed, witnessed, and mailed to this office. Execute Exhibit B of the License Agreement for University of West Georgia products to be licensed. An executed copy of the License Agreement will be returned to you.

    Submit the Contract Fee

    A check for $50 payable to University of West Georgia must be submitted with the License Agreements.

    Submit Product Samples

    Please include a representative sample of the products you wish to have licensed with the License Agreements. To complete the licensing process, please submit samples of your University of West Georgia products prior to production or distribution. Mail product samples to:

    University of West Georgia
    Trademark Licensing Office
    University Community Center
    1601 Maple Street
    Carrollton, Georgia 30118

    Royalties

    The royalty rate for University of West Georgia is 8% of the wholesale selling price (4% of retail). The $50 contract fee paid is not an advance against present or future royalties. Royalties are payable quarterly and are due within 30 days of the close of each calendar quarter. If royalties are not timely paid, Licensee shall pay interest on such royalties at the rate of 1½% per month until paid. A Quarterly Royalty Report form will be included with your executed licensing package. "No Sales" reports for the quarter may be faxed to (678) 839-5073.

  • Licensing Package
    Request a License Agreement Package

    If you are interested in producing and selling items bearing the names and marks of the University of West Georgia, you would need to obtain a license through the Trademark Licensing Office. You may download a copy of our licensing package online or we would be happy to send a licensing package out to you that includes a licensee application, licensing program fact sheet and two copies of the license agreement.

    After completing the application and executing the agreements, the paperwork should be returned to our office along with the $50 contract fee and a representative sample of the product(s) you wish to have licensed. Please note that the $50 contract fee is an annual fee and is not an advance against royalties.

    Upon approval, we would provide you with our camera-ready artwork. Electronic artwork can also be provided upon request. Royalties of 8% of the wholesale selling price (4% of retail) should be included in your selling price and then at the end of each calendar quarter, returned to the University in exchange for your rights to use the marks. To complete the licensing process, you will need to submit samples of your University of West Georgia merchandise for approval prior to production or distribution.

    The licensing package explains all this in detail. If you would like us to mail you a package, please submit a request via email to trademarklicensing@westga.edu.

    Click here to download the licensing packet.

  • Trademark Information