The Office of Institutional Effectiveness and Assessment's (IEA) primary mission is the collection of data (from both internal and external sources), and the timely analysis, distribution, and presentation of this information for use in planning, decision-making, assessment and policy formulation at the University. IEA is also responsible for ensuring the accuracy of vital University statistics, and for reporting these data to a broad spectrum of information consumers including regulatory entities, management, faculty, private organizations, and the general public. A major function of the Office is to respond to diverse requests for data from members of the University community, and to assist with research and assessment, as well as evaluation and analysis.

The Office further serves as records custodian for the University of West Georgia. In this capacity, it promotes an efficient administration and management of state governmental records in compliance with the Georgia Records Act and the Georgia Open Records Act. IEA advises other departments about appropriate records-keeping techniques and guides in developing records retention schedules.