We are Communications Experts.
Our team has experience in public relations, print journalism, and media training. We pride ourselves on being able to create written and multimedia pieces that capture the vibrancy of our campus, while telling the UWG story for a variety of audiences.
We Lead Media Relations.
Our experts provide client writing, editing, and content development. We work daily on a local and national scale to publicize all aspects of the university through media outlets.
We Develop and Pitch Stories.
Our Communications Services team members write, edit, and pitch stories based on inherent news value, potential for national and major regional coverage, and alignment with UWG’s strategic priorities in an effort to enhance and validate reputation. Here are some examples of priority pitches:
- Faculty and student research
- Economic development
- Community and regional impact
We Provide Insight.
UWG News is a product of Strategic Communications. Content for UWG News is produced, written, and edited by the Strategic Communications team. We manage the UWG News website, weekly faculty/staff UWG Weekly email, and feature content and videos.
The final decision for what news stories are published on the university’s homepage is at the discretion of the Strategic Communications team. Below are a few tips for what makes an ideal homepage story:
- Meets one of the four strategic imperatives
- Appeals to a broad audience
- Contains local and national impact
- Carries newsworthy content
- Contains great visual or includes a high resolution photo and/or video
If you have questions or an idea for a story, please submit a request.
We Engage in Crisis Communications.
We help identify and analyze complicated issues that have a potential negative impact on the university’s reputation and develop strategies to ensure that clear, consistent, and accurate messages are communicated to the right audiences.
When challenges arise, all media calls or requests for information should be forwarded to Colton Campbell, Director of Strategic Communications. Working with university leadership, campus police, and site managers, he will gather and verify information about each challenge and develop strategies for how information is to be released, who should speak for the university, and what audiences should be notified.
We offer media training.
Our team is qualified to provide first-hand training and assistance to units seeking news coverage or that are responding to media inquiries. Our training builds on the expertise of UWG faculty and staff while assessing the best outlets for media relations within the context of the university’s mission and strategic plan.