We are communications experts.
Our team has experience in public relations, print journalism, and media training. We pride ourselves on being able to create written and multimedia pieces that capture the vibrancy of our campus, while telling the UWG story for a variety of audiences.
We lead media relations.
Our experts provide client writing, editing, and content development. We work daily on a local and national scale to publicize all aspects of the university through media outlets.
We develop and pitch stories.
Our Communications Services team members write, edit, and pitch stories based on inherent news value, potential for national and major regional coverage, and alignment with UWG’s strategic priorities in an effort to enhance and validate reputation. Here are some examples of priority pitches:
- Faculty and student research
- Economic development
- Community and regional impact
Whether it’s writing or covering an event, the Communications Services team is here to assist you in showcasing the remarkable achievements of UWG students, faculty, staff, and alumni. Below are some examples of events that require UCM involvement:
- Major entertainment events that appeal to the public at-large
- Lectures that appeal to a broad audience beyond UWG students, faculty, and staff
- Student, faculty, or staff deeds that showcase UWG as the best place to work, learn, and succeed
- Innovative programs, pedagogy, etc. that promote UWG's academic excellence and community engagement
We provide insight.
UWG News is a product of University Communications and Marketing. Content for UWG News is produced, written, and edited by the University Communications Services team. We manage the UWG News website, weekly faculty/staff Work West Bulletin email, and the university’s Points of Pride, providing our community and the media with the latest UWG news stories, as well as feature content and videos.
The final decision for what news stories are published on the university’s homepage is at the discretion of the Communication Services team. Below are a few tips for what makes an ideal homepage story:
- Meets one of the four strategic imperatives
- Appeals to a broad audience
- Contains local and national impact
- Carries newsworthy content
- Contains great visual or includes a high resolution photo and/or video
If you have questions or an idea for a story, please submit a request.
We also produce Forever West, an innovative and engaging storytelling platform that allows us to bring the exciting happenings at UWG to you, the reader. Students, alumni, parents, community members, and faculty and staff can all connect and engage through this digital and print publication.
We engage in crisis communications.
We help identify and analyze complicated issues that have a potential negative impact on the university’s reputation and develop strategies to ensure that clear, consistent, and accurate messages are communicated to the right audiences.
When challenges arise, all media calls or requests for information should be forwarded to Colton Campbell, Director of Strategic Communications. Working with university leadership, campus police, and site managers, she will gather and verify information about each challenge and develop strategies for how information is to be released, who should speak for the university, and what audiences should be notified.
We offer media training.
Our team is qualified to provide first-hand training and assistance to units seeking news coverage or that are responding to media inquiries. Our training builds on the expertise of UWG faculty and staff while assessing the best outlets for media relations within the context of the university’s mission and strategic plan.
We keep a fast pace.
If you are interested in utilizing our services, please submit a request for event coverage at least two weeks prior to the event date. Providing details such as day, time, location, event coordinator contact, and any links with additional information upfront decreases the time it takes to publish a story.
Every story requires an image. Please submit high-resolution images only when you submit your request, and if you need a photo submitted, please make sure that is indicated in your request.
We want to see you succeed.
Have an internal event happening soon? Let's talk about engaging your intended audience beforehand with a few tips for making your internal event a success:
- Make use of your social media platforms. It is the No. 1 tool students use to receive news.
- Update your department's/college's calendar of events often and post it to your website. If anyone knows you are having an event but needs clarification on when or where, this is the first place they will check.
- Start publicizing your event at least two weeks ahead of time.
Now, how can we help you?
Are you looking for help or ideas in developing a communications and marketing strategy for your programs? Would you like an event covered for the purpose of writing a story? Do you have an outstanding student or member of the UWG academic community who has a great personal or academic story? Do you need assistance in talking to the media or attracting publicity to a broad audience? Do you need assistance to better utilize social media platforms to connect to your target audience?