University Communications & Marketing, commonly known as UCM,  is a full-service, in-house marketing, branding and communications resource. Our experts can help you promote your program or department—and the university—using professionally crafted messages and materials. 

Our purpose is to support the UWG mission, vision and strategic imperatives by promoting the University of West Georgia’s brand, and to provide professional communications and marketing support to the UWG campus community to increase awareness and build the reputation of our offerings for purposeful and transformational growth. A primary goal is to ensure consistency in messaging across all forms of communication and marketing.

UCM is comprised of several cross-functional teams that are housed within two key service areas:

Who We Are

We are strategists, futurists, planners, facilitators, artists, producers, technical wizards, devoted storytellers, and seasoned subject matter virtuosos.

We are passionate in serving UWG as brand champions, digital content creators, editors and writers, graphic and motion designers, marketers, media liaisons, news and public relations professionals, photographers and videographers, producers, social and organic content originators, and web gurus. We attract the best and brightest new talent and great minds and pair them with a deep bench of senior-level professionals. It makes for a winning, rewarding experience with amazing, tangible outcomes.

Through a variety of platforms, we tell the story of our vibrant campus, where there are endless possibilities to make your mark. We do this by working closely with you, our campus clients and partners, to accomplish your communication and marketing goals while maintaining the integrity of our Go West brand. Learning about new efforts and achievements contributes to how we promote the university and its accomplishments. 

We look forward to partnering with you as we discover THE NEXT BIG THING. Together.