MKTG-4861 Services Marketing

Department of Marketing Richards College of Business

Description

A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.

Requisites

Prerequisites: MKTG 3803 and GPA 2.00 or above required 2.00 and Richards Col Upper Division RCUD

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00