• Undergraduate
  • Masters
  • Undergraduate
    • ABED-3100 Business Communication
      Description

      A study of written and oral business communication to develop process and theory skills including writing, speaking, listening, business meetings, teamwork, presentations, and cross-cultural communication. Students write standard business letters and deliver oral and written presentations and reports. Management concepts of business ethics and problem analysis are integrated with communication process and theory.

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    • ABED-4118 Web Page Design
      Description

      The purpose of this course is to provide an introduction to Web design. Students will learn concepts related to planning and developing web sites by studying Web usability, multimedia, and Web 2.0 applications for business and education web sites. (same as MKTG 4818).

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    • ABED-4181 Independent Study
      Description

      Each professor will be responsible for specific course content, assignments, and course requirements based upon the nature of the course for each independent assignment.

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    • MKTG-3801 Art of Selling and Personal Dynamics
      Description

      A basic survey of how ethical selling integrates into modern business. This course emphasizes selling as a profession, development and implementation of sales techniques, managing time, and selling your ideas. Experimental exercises and video feedback techniques are used through out the course.

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    • MKTG-3803 Principles of Marketing
      Description

      Study of marketing policies and practices in the flow of goods and services to the customer/consumer.

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    • MKTG-3804 Business Challenges
      Description

      Students working with clients from the business community develop a research brief and questionnaire. Innovative data collection methodologies are employed. Statistical analysis is then performed on the data and reports are presented orally and in writing.

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    • MKTG-3805 Real Estate Principles
      Description

      Emphasis on principles and fundamental concepts. Course provides basic information for the student preparing for a career in real estate, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes.

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    • MKTG-3808 Business Research
      Description

      This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

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    • MKTG-3809 Advertising Practices
      Description

      The integrative role of advertising in persuasive communication in business and related fields. Includes procedures for organizing, developing, and implementing effective media decisions.

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    • MKTG-3810 Social Media and Online Marketing
      Description

      This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.

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    • MKTG-3839 Retail Management
      Description

      Emphasis on planning, staffing, organizing and controlling for profitable retail merchandising and store operation.

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    • MKTG-4805 Sales Management
      Description

      Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.

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    • MKTG-4808 Marketing Information Systems and Research
      Description

      The emphasis in this course is on conceptualizing and conducting a marketing research project as well as using research as an aid for marketing decision making. Both primary and secondary sources of information are considered, along with defining the research problem, research design, measurement and scaling, questionnaire construction, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.

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    • MKTG-4818 Business Web Design
      Description

      The purpose of this course is to provide an introduction to Web design. Students will learn concepts related to planning and developing web sites by studying Web usability, multimedia, and Web 2.0 applications for business and education web sites. (Same as ABED 4118).

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    • MKTG-4823 Logistics and Supply Chain Management
      Description

      Logistics and Supply Chain Management represents the market-driven activities necessary to plan and control procurement, production and inventory, and distribution. The planning and control aspects of these activities and the interfaces among these activities are the subjects of this course. Logistics has four major parts: Production and inventory control, procurement, distribution, and the relationships among and integration of these areas.

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    • MKTG-4831 Business-to-Business Marketing
      Description

      A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.

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    • MKTG-4861 Services Marketing
      Description

      A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.

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    • MKTG-4864 Consumer Behavior
      Description

      A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.

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    • MKTG-4866 International Marketing
      Description

      This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

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    • MKTG-4868 Marketing Metrics
      Description

      The Marketing Metrics Course will provide students with a methodology to measure and track marketing performance. The course has three primary objectives: Learn and understand key marketing metrics; Employ Microsoft Excel to analyze a firm's marketing performance through marketing metrics; Use the resulting analyses to make optimal marketing decisions.

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    • MKTG-4870 Marketing Management
      Description

      The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

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    • MKTG-4881 Independent Study in Marketing
      Description

      In-depth supervised individual study of one or more current marketing problems in a business organization.

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    • MKTG-4885 Special Topics in Marketing
      Description

      The study of selected contemporary marketing topics of interest to faculty and students.

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    • MKTG-4886 Marketing Internship
      Description

      Practical marketing related experience with a previously approved business firm for selected junior or senior students.

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    • RELE-3701 Real Estate Marketing
      Description

      A basic survey of how ethical selling integrates into modern business & real estate transactions. This course emphasizes selling as a profession, development, and implementation of sales techniques, managing time, and selling your ideas. Experimental exercises and video feedback techniques are used throughout the course.

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    • RELE-3705 Real Estate Principles
      Description

      Emphasis on principles and fundamental concepts. Course provides basic information for the student preparing for a career in real estate, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes. Same as MKTG 3805.

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    • RELE-3711 Real Estate Research
      Description

      The study of residential and commercial real estate data bases, including sales, rents and mortgage loans. Internet basics such as web sites, search engines, and email will also be reviewed. Using fee versus free data.

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    • RELE-3730 Real Estate Finance
      Description

      Analyze the different financial institutions that are sources of equity and mortgage funds for the real estate industry. The real estate mortgage and the other real property security agreements are examined in depth. Other emphasized topics include financial leverage, the secondary market, loan qualifications, foreclosure, mortgage payment plans and financial math.

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    • RELE-4701 Real Estate Practices
      Description

      Not open to undergraduate business majors. The basics of the real estate business, including ownership, brokerage, appraising, investment, financing, property management, and development.

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    • RELE-4705 Real Estate Investment
      Description

      Examines the use of discounted after tax cash flow analysis in the evaluation of real estate investments. Topics discussed include operating expenses, cost capitalization, federal tax law implications, depreciation, ownership forms, and different measures of investment performance such as IRR and NPV. Home ownership as a real estate investment is also explored.

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    • RELE-4706 Residential Appraisal
      Description

      Examines the use of the sales comparison, income, and cost approaches used by professional appraisers to estimate the market value of residential property. The effects of social, economic, political, and physical factors on value are discussed. Some aspects of residential construction and architecture are explored. A form appraisal report of a residential property ties the principles and concepts presented together.

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    • RELE-4707 Income Property Appraisal
      Description

      Investigates the different techniques used by the professional appraisers to estimate the market value of income producing property. The use of income multipliers and capitalization rates and their deviation from market data is explored in-depth. A narrative appraisal of an income producing property is used to integrate the principles and concepts presented. Professional and ethical standards of behavior are also explored.

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    • RELE-4708 Standards of Appraisal Practce
      Description

      To give the student an overview of the theory and practices of the Uniform Standards of Professional Appraisal Practice (USPAP) and to meet the appraisal license requirements of State of Georgia.

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    • RELE-4781 Independent Study Real Estate
      Description

      In-depth supervised individual study of one or more current real estate problems of a business organization.

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    • RELE-4785 Special Topics in Real Estate
      Description

      The study of selected contemporary real estate topics of interest to faculty and students.

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    • RELE-4786 Real Estate Internship
      Description

      Practical marketing related experience with a previously approved business. Firm for selected junior or senior students.

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  • Masters
    • ABED-6100 Strategic Business Communication
      Description

      This course is an integrative approach to the study of strategic business communication found in corporations, organizations, and small businesses today. There is a strong focus on developing credibility and the art of persuasion which allows students to approach the development of effective business messages from a strategic and reflective standpoint. Students analyze case studies that allow for critical thinking and problem solving in business communication including team building, conflict resolution, public relations, marketing, management, and leadership. The development of business plans through team building and exhibiting leadership skills frame the content of this course providing an active and enriched learning experience.

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    • ABED-6106 Evaluation and Testing in Business Education
      Description

      The purpose of this course is to acquaint students with methods of evaluation and testing in business education. Students will be exposed to essential concepts and skills of measurement topics. Students will also complete a Position Paper of a current Business Education topic in order to complete graduation requirements. Students must receive a grade of no lower than 'B' on the research paper in order to satisfy graduation requirements.

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    • ABED-6107 Instructional Strategies for Technology
      Description

      A study of issues, methodologies, applications, and current research in teaching business technology courses using the Read/Write Web and Web 2.0 applications.

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    • ABED-6118 Instructional Strategies for Web Page Design
      Description

      In this course, students will learn the basics of designing and creating web pages and publish them on the Internet. Activities will include layout and design techniques to include graphics animation, URL links, graphic images, e- mail links, backgrounds and textures, font manipulation, and other formatting techniques for web page creation. Students will discuss techniques for evaluating web page design in a classroom environment.

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    • ABED-6128 Instructional Strategies for Basic Business
      Description

      A study of learning theories, models, methodologies and current research; used in teaching basic business subjects.

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    • ABED-6146 Supervision and Leadership
      Description

      A study of: functions of administration, supervision and leadership in business and education. This course will provide students with an opportunity to gain an understanding of administrative processes and leadership roles/responsibilities. Federal, state and local program requirements and initiatives related to technology/career education will be examined.

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    • ABED-6160 Current Practices in Workforce Learning and Performance
      Description

      Emphasis is on developing workplace learning programs to meet business challenges in organizational settings. Adult learning theories and strategic workforce learning practices are the main focus of this course. Additionally, methods of enhancing employee competencies and performance in the workplace will be addressed through a comprehensive term project.

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    • ABED-6181 Independent Project
      Description

      Preparation of an independent project under the direction of the major professor.

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    • ABED-6183 Introduction to Research in Business Education
      Description

      Overview of quantitative and qualitative research process; includes concepts and methods for conducting and evaluating research in the field of business education.

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    • ABED-6507 Curriculum in Teaching Business Subjects
      Description

      Students examine planned educational experiences which can take place in the multiple context of the school. The following types of questions serve as parameters for study of the business curriculum: What educational purposes should be accomplished? How can learning attain these objectives? How to organize learning experiences for effective instruction? How to effectively evaluate learning experiences? Field experience and professional activities are required.

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    • ABED-6537 Methods in Teaching Business Subjects
      Description

      A study of learning principles, methods, strategies and knowledge related to teaching business subjects. Students create and demonstrate well-planned content-based lessons and educational experiences demonstrating planned patterned behaviors as definite steps by which the teacher influences learning. A meta-analysis of research-based instruction is examined. As an integral part of the course, field experience, professional activities, and seminars are required.

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    • MKTG-5805 Sales Management
      Description

      Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.

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    • MKTG-5808 Marketing Information Systems and Research
      Description

      Design to meet the rapidly emerging need in marketing for a systematic approach to information collection, retrieval, and analysis as the basis for marketing decision-making. Includes the research process, primary data collection and analysis, and secondary sources of data including the internet/world wide web and online sources. Marketing Information Systems, Decision Support Systems and the internet are also examined.

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    • MKTG-5810 Social Media and Online Marketing
      Description

      This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.

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    • MKTG-5831 Business-to-Business Marketing
      Description

      Focused study of marketing to intermediate customers in the manufacturing and services industries. Topics include interorganization conflict resolutions, developing synergies and relationships, and organizing for effective marketing effort.

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    • MKTG-5864 Consumer Behavior
      Description

      A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and services.

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    • MKTG-5866 International Marketing
      Description

      MKTG 3803. The focus of this course will be on the new international trade agreements/treaties/organizations, and adapting marketing strategy that is based upon this information.

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    • MKTG-6815 Marketing Strategy
      Description

      A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.

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    • MKTG-6820 International Business Strategy
      Description

      The international business strategy course will cover each traditional functional area of an organization as it applies to doing business across country boundaries. The functional areas addressed will include Finance, Accounting, Production, Human Resources Management, Marketing, and Technology Management. Students will learn to analyze international business situations and risks, and to develop successful international strategies based on such analysis.

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    • MKTG-6833 Sustainable Business Development
      Description

      This is an advanced business course in sustainability. It examines sustainability concepts in various businesses and industries. Students will explore the challenges and opportunities that businesses face when becoming greener" and integrating sustainability practices throughout the supply chain. In addition

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    • MKTG-6850 Analytical Methods in Marketing
      Description

      Designed to meet the rapidly growing need for a systematic approach to data analysis. Analytical methods used include an understanding of the more commonly-used statistical methods and the use of SPSS – a software package which is helpful in the analysis of marketing data. Skill sets developed include the processing, analysis, and interpretation of data and information, and presentation of the results orally and in writing.

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    • MKTG-6860 Advanced Marketing Research
      Description

      Advanced topics in Marketing Research including design and analytic methods.

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    • MKTG-6881 Independent Study in Marketing
      Description

      In-depth supervised individual study of one or more current marketing problems of business organization.

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    • RELE-5701 Real Estate Practices
      Description

      The basics of the real estate business, including ownership, brokerage, appraising, investment, financing, property management, and development.

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    • RELE-5705 Real Estate Investment
      Description

      Examines the use of discounted after tax cash flow analysis in the evaluation of real estate investments. Topics discussed include operating expenses, cost capitalization, federal tax law implications, depreciation, ownership forms, and different measures of investment performance such as IRR and NPV. Home ownership as a real estate investment is also explored.

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    • RELE-5710 Real Estate Marketing
      Description

      Examines the process of selling and leasing residential and non-residential properties. Listing agreements, contracts for purchase and sale, closing costs, closing statements, and agency law are analyzed. The advertising of real property is also explored as are the standards of professional conduct. The class focuses on structured experiences using the experiential learning model.

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    • RELE-5781 Independent Study Real Estate
      Description

      In-depth supervised individual study of one or more current real estate problems of business organization.

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    • RELE-5785 Special Topics in Real Estate
      Description

      The study of selected contemporary marketing topics of interest to faculty and students.

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    • RELE-5786 Real Estate Internship
      Description

      Practical real estate related experience with a previously approved business firm for selected junior or senior students.

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    • WMBA-6030 Global & International Bus.
      Description

      Global and International Business Strategy is designed for both entry level and high level managers with any functional responsibility. The course is designed to explain to students the growing opportunities and potential risks in doing business across national boundaries. The nature and economic role of the global business, including the impact of legal, political, social, and cultural variables are examined for their influence upon business performance and managerial activity. Students will apply concepts to case studies, country report, and other assignments. By the end of the course, students will have a truly global approach in identifying, analyzing, and solving problems.

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    • WMBA-6050 Strategic Marketing
      Description

      Strategic Marketing is a graduate level introductory course to marketing designed for both the entry level and high level manager with any functional responsibility. The purpose of the course is to familiarize students with the marketing concept and to help students understand how the marketing concept (and a firm's market orientation) influences various decisions made by managers in a firm. Marketing management involves the coordination and control of the firm's marketing functions in a dynamic operating environment. This course provides a study of the strategic managerial aspects of marketing and covers topics that include basic marketing concepts as well as some of the tools and strategies used by marketing managers. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing operations. A strategic marketing plan project utilizing an organization of the associates' choice provides the opportunity for students to apply and demonstrate understanding of the concepts learned in the course to a real-world situation.

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