Description

Strategic Marketing is a graduate level introductory course to marketing designed for both the entry level and high level manager with any functional responsibility. The purpose of the course is to familiarize students with the marketing concept and to help students understand how the marketing concept (and a firm's market orientation) influences various decisions made by managers in a firm. Marketing management involves the coordination and control of the firm's marketing functions in a dynamic operating environment. This course provides a study of the strategic managerial aspects of marketing and covers topics that include basic marketing concepts as well as some of the tools and strategies used by marketing managers. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing operations. A strategic marketing plan project utilizing an organization of the associates' choice provides the opportunity for students to apply and demonstrate understanding of the concepts learned in the course to a real-world situation.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

  • Fall 2020 Semester
    Fall 2020 Semester
    Course Title Instructor Campus Section Syllabus
    Strategic Marketing Jack Wei, Ph.D. Web E01 No syllabus available
    Strategic Marketing WebMBA fac ID CIR Web E05 No syllabus available
  • Spring 2020 Semester
    Spring 2020 Semester
    Course Title Instructor Campus Section Syllabus
    Strategic Marketing WebMBA fac ID CIR Web E01 No syllabus available
      • Course Title: Strategic Marketing
      • Instructor: WebMBA fac ID CIR
      • Section: Section E01
      • Syllabus: No syllabus available