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Department of Marketing Richards College of Business

Description

The integrative role of advertising in persuasive communication in business and related fields. Includes procedures for organizing, developing, and implementing effective media decisions.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Spring 2024 Semester
Course Title	Instructor	Campus	Section	Syllabus
Advertising Practices	Agnieszka Chwialkowska, Ph.D.	Distance	E02	external Syllabus via Concourse External Resource
Advertising Practices	Agnieszka Chwialkowska, Ph.D.	Distance	E01	external Syllabus via Concourse External Resource

Fall 2023 Semester
Course Title	Instructor	Campus	Section	Syllabus
Advertising Practices	Cheryl O'Meara Brown, MBA	Distance	E02	external Syllabus via Concourse External Resource
Advertising Practices	Agnieszka Chwialkowska, Ph.D.	Distance	E01	external Syllabus via Concourse External Resource

Summer 2023 Semester
Course Title	Instructor	Campus	Section	Syllabus
Advertising Practices	Cheryl O'Meara Brown, MBA	Distance	E01	external Syllabus via Concourse External Resource