Description

The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Fall 2023 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Carrollton 01D external Syllabus via Concourse External Resource
Summer 2023 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Distance E01 external Syllabus via Concourse External Resource
Sports Marketing TBA eMajor 02F eMajor Courses External Resource