Public Relations engages students in courses that build knowledge and skills in today's multicultural domestic and global public relations industry. Students learn the importance of and processes behind building and maintaining mutually beneficial relationships between organizations and target publics through effective interactive communication. Students also gain hands-on experience in media relations, community relations, and employee relations through bluestone-Public Relations Firm and experiential and service learning projects for private, nonprofit, corporate, and public sector clients.

Important Links:

Learn more about our Bachelor of Science in Mass Communications

For more information, please see the Academic Catalog. A program map, which provides a guide for students to plan their course of study, is available for download in the Courses tab below.

  • Overview

    Public relations students, building upon a foundation in mass communications and ethics, progress through a robust curriculum that helps them master the essential skills necessary to be successful in a technologically connected and global communications environment.

    Through experiential learning, students are engaged in courses that enhance communication and mutually-beneficial relationship building, writing and presentation skills, understanding of public relations and media in business practice, and use technological advances that aid in effective communication in today's multicultural domestic and global public relations industry. Students learn the importance of processes behind public relations planning and situation analysis, strategy development, and the application of interactive communication. Students also gain hands-on experience in media relations, community relations, crisis planning and management, employee relations and public relations campaign development and key message strategy through classroom instruction and bluestone-Public Relations Firm. bluestone provides opportunity for engaging students in service learning projects for private, nonprofit, corporate, and public sector clients.

    For specific public relations sequence courses and requirements visit: http://www.westga.edu/assets/docs/catalogs/UG-full-current/5495.htm

    Accreditation

    The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

    Credit and transfer

    Total semester hours required: 120

  • Cost

    This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.

    Save money

    UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.

    Details

    • Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
    • The more courses a student takes in a single term, the more they will typically save in fees and total cost.
    • Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
    • Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
    • Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
    • One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
    • For cost information, as well as payment deadlines, see the Bursar's Office website

    There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.

  • Courses

    Coursework

    Coursework for majors with a concentration in Public Relations are listed below. More information may also be found at Bachelor of Science in Mass Communications or your Undergraduate Catalog.

    Downloads

    General

    These courses are required for all Mass Communications majors. In addition to the General courses below, 6 hours of Foreign Language (1000 or 2000 level) and 3 hours of a Humanities or a Social Science elective must be completed (18 total hours):

    • COMM-2254 - Media Ethics

      Examination of the major classical and contemporary ethical philosophies. Application of ethical decision-making models to media issues, particularly freedom of speech, economic pressure, invasion of privacy, and the public's rights.

      View Instructors, Syllabi and Other Details

    Major Required

    These courses are required for Mass Communication majors with a concentration in Public Relations (24 total hours):

    • COMM-4484 - Mass Communications Research Methods

      A survey of qualitative and quantitative research methods, data analysis and reporting procedures, including opportunities to conduct, analyze, evaluate, interpret, and communicate research.

      View Instructors, Syllabi and Other Details

    Major Selects

    In addition to the above, Mass Communication majors with a concentration in Public Relations should select among the following recommended COMM electives (12 total hours):

    • COMM-4486 - Internship

      A hands-on, supervised, media field experience to apply and test knowledge and skills, and to network with professionals. Internship must be approved by internship coordinator. To be approved, internship must offer experiential learning in Convergence Journalism, Digital Media & Telecommunication, Film & Video Production, and/or Public Relations; require majors to intern 45 hours for each credit hour enrolled or 135 hours if enrolled 3 credit hours; assign interns an immediate supervisor who has academic credentials and professional experience in the discipline. Additional Prerequisites: Major; Junior or Senior; minimum of nine credit hours of COMM 3000-4000 level courses; and Major GPA of 2.5 or above. Permission of the Instructor is required.

      View Instructors, Syllabi and Other Details

  • Faculty
  • Admissions

    Guidelines for Admittance

    Each UWG degree program has specific requirements that you must meet in order to enroll.

    Admission Process Checklist

    1. Review Admission Requirements for the different programs and guides for specific populations (non-traditional, transfer, transient, home school, joint enrollment students, etc).
    2. Review important deadlines:
      • Fall semester: June 1 (undergrads)
      • Spring semester: November 15 (undergrads)
      • Summer semester: May 15 (undergrads)
        See program specific calendars here
    3. Complete online application
      Undergraduate Admissions Guide

      Undergraduate Application

      Undergraduate International Application

    4. Submit $40 non-refundable application fee
    5. Submit official documents

      Request all official transcripts and test scores be sent directly to UWG from all colleges or universities attended. If a transcript is mailed to you, it cannot be treated as official if it has been opened. Save time by requesting transcripts be sent electronically.

      Undergraduate & Graduate Applicants should send all official transcripts to:
      Office of Undergraduate Admissions, Murphy Building
      University of West Georgia
      1601 Maple Street
      Carrollton, GA 30118-4160
    6. Submit a Certificate of Immunization, if required. If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.
    7. Check the status of your application

  • Dates

    Specific dates for Admissions (Undergraduate Only), Financial Aid, Fee Payment, Registration, Start/End of Term Dates, Final Exams, etc. are available in THE SCOOP.

  • Objectives

    ACEJMC requires that, irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to:

    • understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
    • demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
    • demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
    • demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
    • understand concepts and apply theories in the use and presentation of images and information;
    • demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
    • think critically, creatively and independently;
    • conduct research and evaluate information by methods appropriate to the communications professions in which they work;
    • write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
    • critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
    • apply basic numerical and statistical concepts;
    • apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world.