Description

This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

  • Fall 2017
  • Summer 2017
  • Spring 2017