Description

The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

  • Fall 2017
  • Summer 2017
  • Spring 2017