Description

A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Fall 2021 Semester
Course Title Instructor Campus Section Syllabus
Business-to-Business Marketing Minna Rollins, D.Sc. Distance N01 external Syllabus External Resource
Summer 2021 Semester
Course Title Instructor Campus Section Syllabus
Business-to-Business Marketing David Nickell, Ph.D. Distance E01 external Syllabus External Resource
Spring 2021 Semester
Course Title Instructor Campus Section Syllabus
Business-to-Business Marketing Minna Rollins, D.Sc. Distance E01 external Syllabus External Resource