Description

This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.

Requisites

Prerequisites: MKTG 3803 or MKT 303 and GPA 2.00 or above required 2.00 and Richards Col Upper Division RCUD

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Summer 2026 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Agnieszka Chwialkowska, Ph.D. Distance E01 Syllabus Not Available
Spring 2026 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
International Marketing Salil M. Talpade, Ph.D. Carrollton 01D external Syllabus via Concourse External Resource
Fall 2025 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Salil M. Talpade, Ph.D. Carrollton 01D external Syllabus via Concourse External Resource
Summer 2025 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Spring 2025 Semester
Course Title Instructor Campus Section Syllabus
International Marketing Salil M. Talpade, Ph.D. Carrollton 02D external Syllabus via Concourse External Resource