Focused study of marketing to intermediate customers in the manufacturing and services industries. Topics include interorganization conflict resolutions, developing synergies and relationships, and organizing for effective marketing effort.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00


Summer 2021 Semester
Course Title Instructor Campus Section Syllabus
Business-to-Business Marketing David Nickell, Ph.D. Distance E01 external Syllabus External Resource