Description

Focused study of marketing to intermediate customers in the manufacturing and services industries. Topics include interorganization conflict resolutions, developing synergies and relationships, and organizing for effective marketing effort.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Summer 2021 Semester
Course Title Instructor Campus Section Syllabus
Business-to-Business Marketing David Nickell, Ph.D. Distance E01 external Syllabus External Resource