Description

A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Fall 2022 Semester
Course Title Instructor Campus Section Syllabus
Marketing Strategy Jack Wei, Ph.D. Carrollton 01D external Syllabus via Concourse External Resource
Summer 2022 Semester
Course Title Instructor Campus Section Syllabus
Marketing Strategy David Nickell, Ph.D. Distance E01 external Syllabus via Concourse External Resource