SPMG-4020 Foundational Management of Intercollegiate Athletics
This course is designed to provide the foundations of the management, marketing, financial and legal principles of intercollegiate athletic departments and organizations. This will include but is not limited to topic discussions on budgets, marketing, facility operations, game management, student-athlete conduct, and academic responsibility. Course material is comprised of lectures, readings, and interviews with industry professionals from a variety of different institutions, athletic departments, and educational and experiential backgrounds. Specifically, students will be offered insights into the foundations of: (a) the definition and history of sport management as it relates to college sport; (b) the governance and administration of intercollegiate athletics; (c) collegiate athletics finance and development; (d) college sport sponsorship and marketing; (e) game and facility operations; (f) social issues and the future of intercollegiate athletics.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00