Many of the careers in sport management, particularly those in intercollegiate athletics and sport analytics, require a master’s degree.  A master’s in sport management with an option of an Intercollegiate Athletic Management or Sport Analytics concentration will fill a current gap in educational offerings for students pursuing advanced degrees in the discipline. The interdisciplinary nature of sport management makes it possible to support students from multiple academic backgrounds who wish to advance their careers in the sport industry. The program would support students who achieved an undergraduate degree in sport management that want to further their education beyond the general curriculum and pursue a specific focus more relevant to their sector of sport.  Likewise, the program would support students who do not have an undergraduate degree in sport management but are looking to extend their knowledge to advance their careers in the sport industry.

For more information, please see the Academic Catalog.

  • Overview

    While the program prepares students to serve in a variety of sectors, the program focuses specifically on two emerging areas in the discipline: Intercollegiate Athletics Administration and Sport Analytics. The program consists of seven foundational courses that cover numerous aspects critical for the administration of sport programs. Students will also select four electives with an option to take the courses in a concentration or combine electives across concentrations. The concentration in Intercollegiate Athletic Administration focuses on sport administration in a higher education context. The Sport Analytics concentration prepares students to apply data science to problems facing sport organizations. The academic experience will culminate with a comprehensive exam and a three credit experiential learning course.

    Method of Delivery

    Fully Online Only


    The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

    Credit and transfer

    Total semester hours required: 36
    A transfer credit evaluation will be completed by the UWG Transfer Team ( Course application to a program is subject to review by the department.

  • Cost

    This program is offered entirely online. Though a student may choose to sign-up for a face-to-face elective or core course, one can earn this degree completely online.

    Save money

    UWG is often ranked as one of the most affordable accredited university of its kind, regardless of the method of delivery chosen. In addition, online courses and programs can mean a huge cost-savings in many non-evident ways: No more high gas charges. No childcare needed. The flexibility can allow one to maintain a job while attending school. Regardless of state residency, out-of-state non-resident students are not charged non-resident tuition for online course credit hours.


    • Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
    • The more courses a student takes in a single term, the more they will typically save in fees and total cost.
    • Face-to-Face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
    • Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
    • Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
    • One word of caution: If a student takes a combination of face-to-face and online courses in a single term, they will pay both all mandatory campus fees and the higher eTuition rate.
    • For the cost information, as well as payment deadlines, see the Bursar's Office website

    There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.

  • Courses


    Program Sheet

    • SPMG-7685 - Special Topics in Sport Management

      This course allows students to explore in depth a variety of significant issues facing sport managers. It provides the opportunity to offer course content and topics that may not be covered by other course titles. Titles and descriptions of specific courses will be identified at the time of offering. This course may be repeated. Students may earn a maximum of 6 credits of special topics electives to count toward the degree requirement.

      View Instructors, Syllabi and Other Details

  • Faculty
  • Admissions

    Guidelines for Admittance

    • All graduate applicants must complete the online Grad Application. A one-time application fee of $40 is required.
    • Applicants should also review the Graduate Studies Website for individual program specific requirements and tasks that must be completed prior to admission. See Graduate Studies Application Process.
    • International applicants are subject to additional requirements and application deadlines. See Procedures for International Students.
    • Official transcripts from a regionally or nationally accredited institution are required and should be sent directly to the UWG Graduate Admissions Office.

    Program Specific Admittance Guidelines

    Admission to this program requires the following:

    • Official transcripts from all institutions attended
    • An undergraduate GPA of 2.7 or higher
    • Official GRE® General Test scores. Minimum required scores are: Verbal- 149, Quantitative- 146, Analytical Writing- 3.0
    • Statement of Purpose
    • Resume/CV
    • Two letters of recommendation (i.e. employer, faculty member)

    Application Deadlines

    Specific Graduate Admissions Deadlines are available via the Graduate School

    * Application, app fee, and document deadline

    See The Scoop for more specific deadlines.

    Admission Process Checklist

    The Graduate Studies Application Process checklist is available here

    One exception: If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.


    Graduate Admissions

    Sport Management, Wellness, and Physical Education
    Dr. Young Ik Suh

  • Dates

    Specific dates for Financial Aid, Fee Payment, Registration, Start/End of Term Dates, Final Exams, etc. are available in THE SCOOP.

    Specific Graduate Admissions Deadlines are available via the Graduate School

  • Objectives
    At the conclusion of the program, students who have successfully passed and actively engaged in the coursework will:
    1. Identify and apply key concepts in the core areas of sport management including management, sales, marketing, communication, sport law, risk management, and finance.
    2. Demonstrate the ability to use research to address the social, political, and human development issues associated with sport participation and administration.
    3. Demonstrate proficiency in professional writing and presenting information to an audience of stakeholders.
    4. Use critical thinking and analytical reasoning skills to collect, analyze, and evaluate data to develop strategies and solve complex problems in the sport industry.