MKTG-6815 Marketing Strategy
A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
|Marketing Strategy||Jack Wei, Ph.D.||Carrollton||01||external Syllabus via Concourse External Resource|
|Marketing Strategy||David Nickell, Ph.D.||Distance||E01||external Syllabus via Concourse External Resource|