Description

A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Fall 2023 Semester
Course Title Instructor Campus Section Syllabus
Marketing Strategy Faye McIntyre, Ph.D. Carrollton 01 external Syllabus via Concourse External Resource