COMM-4421P Practicum: Bluestone Public Relations Firm

Description

Practical experience with the student-managed public relations firm that primarily includes hands-on experience through service learning and experiential learning projects for private, nonprofit, and public sector clients. Emphasis is placed on strategic planning, research, data analysis, campaign development, copywriting, promotional design, and use of social media across traditional and digital media platforms. Repeatable; Maximum of 3.0 credit hours may be applied to the Mass Communications major.

Requisites

Prerequisites: COMM 4451 and COMM 3313 and COMM 1154 Minimum Grade: C and ENGL 1102 Minimum Grade: C

Course Hours

Lecture Hours: 1.00 Lab Hours: 4.00Total Hours: 3.00