Vice President of Strategic Enrollment Management - Position Description

The Opportunity

The Vice President of Strategic Enrollment Management ensures divisional objectives align with the University’s strategic plan, mission, and goals. The Vice President implements a strategic plan for Enrollment Management units that provide services to students on all campuses and sites of the University.

Applications will be received and considered until the position is filled, but for full and best consideration, please apply by Nov. 21, 2025.

View the 2021-2026 Strategic Plan (PDF)

Summary

The University of West Georgia's Vice President of Strategic Enrollment Management (VPSEM) serves on the President's cabinet and acts as the university's chief enrollment officer, working collaboratively to review, develop, establish, and implement university policies and procedures. This position reports directly to the Provost and Senior Vice President for Academic Affairs.

The position will provide strategic leadership in UWG initiatives related to student enrollment, including Admissions, Financial Aid, Office of the Registrar, and the Momentum Center, among other functions. The VPSEM is responsible for executive-level leadership and administration of all functions related to strategic enrollment management.

This leader will collaborate closely with the Vice President for Student Affairs and the Provost and Senior Vice President for Academic Affairs. This leader should be an effective and skilled communicator and consistently exhibit engaging customer service. Additionally, this leader must possess and demonstrate exceptional strategic thinking, analytical, problem solving, and research capacity, including the ability to analyze or interpret and articulate complex information/data and documents.

Duties & Responsibilities

  • Leadership: Articulates student enrollment vision consistent with the University's mission and strategic initiatives. Directs formulation, implementation, and enhancement of recruiting strategies, including marketing plans for recruitment and retention of students, enrollment policy, divisional operations, and services. Advises the President on enrollment trends that impact regional, national, and international enrollment outcomes.
  • Program Management: Leads the Enrollment Management Council (a university-wide committee) with representatives from functional areas that are essential to strategic recruitment and retention initiatives. Provides leadership for functional areas of staff development, budget management and resource allocation, strategic planning and assessment, and policy making and enforcement.
  • Strategic Planning and Budgeting: Establishes and implements short- and long-range organizational goals, objectives, plans, policies, and operating procedures. Develops, manages, and adheres to annual department budgets for the organization and performs periodic cost and productivity analyses. Develops and mentors leaders within the Division of Strategic Enrollment Management while preparing them for future leadership roles within the university.
  • Program Marketing and Strategies: Collaborates closely with University Communications and Marketing leadership and other campus program leadership for the development and implementation of institutional marketing strategies.
  • Innovation: Collaborates with the Office of the Provost and the Graduate School to support and enhance outreach, enrollment, retention, and student success campaigns, including dual enrollment, first-time/full-time, returning, transfer, and graduate students.

Required Qualifications

  • Master's Degree
  • Significant experience in executive-level leadership of enrollment management, retention, and related areas.

Preferred Qualifications

Nine or more years of related work experience with campaign and leadership experience, as well as experience providing enrollment management leadership at a regional comprehensive public institution are preferred. A successful track record of securing stable and increased institutional enrollment, retention, and student success. Candidate should possess excellent communication, interpersonal and leadership skills, and a proven ability to develop and inspire a team of accomplished professionals in a collegial manner. Proven visionary leadership experience within higher education is highly valued.

 

To learn more about the University of West Georgia, please visit our About UWG page.

The University of West Georgia is an Equal Opportunity/Affirmative Action employer.