In University Advancement, we aspire to communicate, engage, and seek support to achieve the goals of the University.

To live these goals we must:

  • Communicate the accomplishments of the University of West Georgia and advance UWG’s reputation
  • Engage those for whom an association with the University of West Georgia and its programs has proven, or might prove, to be stimulating and valuable; Identify a way for this association to begin, to continue, and if worthy, to grow
  • Present opportunities for furthering the work of the university that a prospective donor believes to be important and represents an opportunity for their best support
  • Acknowledge and share university triumphs achieved due to the impact of gifts received – and those who provided the support (as desired)

Success in achieving these goals requires a continued focus on operational excellence and daily, personal accountability for what we do every day.

Our Departments

  • Advancement Services

    Advancement Services creates, maintains and reports information on University of West Georgia (UWG) constituents and select affiliated organizations. Advancement Services directly supports:

    • UWG Foundation Inc. (and related LLCs);
    • UWG Athletic Foundation; and
    • UWG University Advancement Office.

    And indirectly supports:

    • UWG faculty and staff; and
    • UWG departments.

    Advancement Services imperatives:

    • Maintain databases so that data is collected properly, organized appropriately, and used effectively;
    • Report timely, accurate and useful information;
    • Comply with all federal, state and local regulations and filing requirements; and
    • Provide customer services in timely fashion and professional manner.
  • Alumni Relations & Annual Giving

    The purpose of Alumni Relations & Annual Giving is to create an affinity for and foster our alumni community and raise funds for annual university programs.

    We strive to engage with alumni across generations and demographics through our dozens of events, and we support LEAP initiatives by creating sustained opportunities for alumni/student mentorship, internship and study away experience.

    We manage the University of West Georgia Annual Fund which directly supports students. Collectively, Annual Fund donors support every aspect of a UWG education. Every dollar donated counts and is put to immediate use. 

    One of our most notable Annual Giving efforts is our ADAY event every third Thursday in October. ADAY is exactly that - a day to make a difference. A day to support UWG. A day to change lives, and a day for members of the UWG community, far and wide, to celebrate the university’s success. 

  • Office of Development

    Financial support from our alumni and community, foundations, and corporations provide for critical areas that strengthen our ability to transform lives and prepare the leaders of our communities, region, state, and nation.

    The development team is dedicated to assisting you in making a gift that will grow and expand the quality of education for which our University is most noted. Whether it is giving online to support our Annual Fund, a gift of securities, creating an endowment, or adding the University to a will or other deferred plan, the development team is here to help assist you through the process.

  • Donor Relations & Special Events

    The Office of Donor Relations & Special Events is charged with the execution and coordination of major university ceremonial, social and special events, and governmental relations.

  • University Communications & Marketing

    UCM innovatively tells the University of West Georgia’s story in ways that inform and engage a diverse group of audiences. 

    We enhance UWG’s reputation as a trailblazing institution – one that nurtures academic achievers and free-thinkers, while providing a learning community that transforms student lives in our region and well beyond. 

2020 Vision

Campaign and Philanthropic – Establish a program and culture of philanthropic support that is sustainable and provides for the priority needs of the university.

Communications and Marketing – Enhance our communications opportunities to mirror the success of our schools, colleges, programs, and the overarching branding and marketing strategies of UWG. 

Constituent Engagements – Create a sustainable program of engagement with alumni, parents, and friends that builds relationships and provides an opportunity to connect with UWG students and faculty through curricular and co-curricular programs.

Compliance and Reporting – Maintain full compliance for USG, federal and state regulations in accordance with acceptance, recognition and stewardship of support for the university, and provide for integrity of records pertaining to our constituents.

Accountability and Ownership – Maintain a continued focus on operational excellence and personal accountability as a member of the Advancement team regarding what we do each day to transform lives at the University of West Georgia.