HyunSeok Song, Ph.D.
Assistant Professor
Coliseum - Room 2401
Dr. HyunSeok Song is an Assistant Professor at University of West Georgia in the Department of Sport Management, Wellness, and Physical Education within the Sport Management program. He received his Ph.D. in the Sport Management program at Indiana University in Bloomington. His research interests are broadly concerned with consumers’ behavior, marketing strategies, and consumer relationship marketing in the sport industry. He is interested in customers’ motivations and consequent consumption behaviors in relation to esports, online sports betting, and service failures, along with the current issues related to data analytics.
- B.S., Business Administration, HanYang University, 2007
- M.S., Mathematics (Concentration: Statistics), Georgia State University, 2014
- M.S., Marketing, Georgia State Univeristy, 2017
- Ph.D., Sport Management, Indiana University, 2022
Summer 2023 Sections
- SPMG-4685 (Issues in Sports Films) Section: E08 external Syllabus via Concourse External Resource
- SPMG-6130 (Research & Assessment in Sport) Section: E01 external Syllabus via Concourse External Resource
Spring 2023 Sections
- SPMG-4680 (Applied Research Mthds in Sprt) Section: 01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6200 (Intercollegiate Athletics Mgmt) Section: E01 external Syllabus via Concourse External Resource
Fall 2022 Sections
- SPMG-4685 (Digital Currency in Sport) Section: E01 external Syllabus via Concourse External Resource
- SPMG-4685 (Perf-based Sport Data Analytic) Section: 02 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource