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Public Relations Track

With Public Relations, students gain hands-on experience in media relations, community relations, and employee relations through bluestone-Public Relations Firm and experiential and service learning projects for private, nonprofit, corporate, and public sector clients.

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Plan Your Degree

Disclaimer: This program map is intended ONLY as a guide for students to plan their course of study. It does NOT replace any information in the Undergraduate Catalog, which is the official guide for completing degree requirements.

Term 1: Fall

Course Name Credit Hours
C: ENGL 1101

English Composition I

3
I: XIDS 2002

(Recommended) First-Year Seminar

2
S: HIST 1111 OR 1112

US History

3

F: COMM 1121

1-2

T: Science + Lab

4

Milestone:

  • Complete ENGL 1101; required to earn a C or higher.

Term 2: Spring

Course Name Credit Hours
C: ENGL 1102

English Composition II

3
M: MATH 1401, 1001, OR 1111

Elementary Statistics, Quantitative Skills & Reasoning, or College Algebra

3
F: COMM 1110

Public Speaking

3
P: HIST 2111 OR 2112

US History

3

F: COMM 1121

1-2

T: Non-Lab Science

3

Milestones:

  • Complete ENGL 1102; Required to earn C or higher.
  • Complete COMM 1110; Required to earn C or higher.
  • Complete 30 credit hours by end of term, including credit hours earned previous terms.

 

13-14 Fall Credit Hours + 16-17 Spring Credit Hours = 29-31 Credit Hours

Term 1: Fall

Course Name Credit Hours
F: COMM 1154

Introduction to Mass Communications

3
F: Foreign Language

Foreign Language 1000-to-2000 level

3
A: Arts, Humanities, or Ethics

Any Option except COMM 1154

3
I: Oral Communication

Any Option except COMM 1110

3
T: STEM Course 3

Milestones:

  • Complete first foreign language requirement.
  • Complete COMM 1154; Required to earn C or higher.

Term 2: Spring

Course Name Credit Hours
P: POLS 1101

American Government

3
F: Foreign Language

Foreign Language 1000-to-2000 level

3
F: COMM 2254

Media Ethics

3
S: Social Science 3
A: Arts, Humanities, or Ethics 3

Milestones:

  • Complete second foreign language requirement. 
  • Complete COMM 2254; Required to earn C or higher. 
  • Complete 60 credit hours by end of term, including credit hours earned previous terms.

 

15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours

Term 1: Fall

Course Name Credit Hours
COMM 3302

Writing Across Media 

3
COMM 3313

Public Relations Principles

3
Elective

Must select COMM 3000-to-4000 level courses or courses from approved list

3

Minor

6

Milestones:

  • Complete COMM 3301.
  • Complete COMM 3313.

Term 2: Spring

Course Name Credit Hours
COMM 4414

Public Relations Management

3
COMM 4451

Public Relations Writing

3
COMM 4484

Mass Comm Research Methods

3
Elective

Must select COMM 3000-to-4000 level course or course from approved list

3

Minor

3

Milestones:

  • Complete COMM 4414 – Public Relations Management.
  • Complete COMM 4451 – Public Relations Writing.
  • Complete COMM 4484 – Mass Communications Research Methods.
  • Complete ALL pre-requisites before taking capstone course COMM 4444 – PR Campaigns. Pre-requisites are COMM 3313 – PR Principles, COMM 4414 – PR Management, and COMM 4451 – PR Writing
  • Complete 90 credit hours by end of term, including credit hours earned previous terms.

 

 

15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours

Term 1: Fall

Course Name Credit Hours
COMM 4413

Public Relations Cases

3
COMM 4421P/4444/4486

Practicum: bluestone PR Firm, Public Relations Campaigns, or Internship

3
Elective(s)

Must select COMM 3000-4000 level courses or courses from approved list

3
Minor 6

Milestones:

  • Complete COMM 4413 – Public Relations Cases.
  • Complete COMM 4421P – Practicum: bluestone PR Firm, COMM 4444 – Public Relations Campaigns, OR COMM 4486 – Internship.

Term 2: Spring

Course Name Credit Hours
COMM 4421P/4444/4486

Practicum: bluestone PR Firm, Public Relations Campaigns, or Internship

3
COMM 4454

Media Law

3
Electives

Must select COMM 3000-4000 level courses or courses from approved list; Complete 9 credit hours if minor requires 15 credit hours; complete 6 credit hours if minor requires 18 credit hours. (COMM 4421P - Practicum: bluestone Public Relations Firm or COMM 4486 - Internship)

3/6
Minor

Complete 3 credit hours if minor requires 18 credit hours.

0/3

Milestones:

  • Complete COMM 4444 – PR Campaigns.
  • Complete a minimum of 12 credit hours of COMM 3000-4000 level courses to apply toward 18-21 credit hours of major electives.
  • Complete 120 credit hours by end of term, including credit hours earned previous terms.

 

 

15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours

Additional Information:

  • Mass Communications majors must take at least 12 hours COMM 3000-4000 level courses. The remaining 6-9 credit hours (depending on the minor) can be from any discipline, at any level of learning, including COMM 1000-4000. Additionally, students may take up to 6 hours of internship (COMM 4486) for credit in their degree program, and students may take up to 6 credit hours of 3000-4000 level practica courses in their degree program. However, students may not exceed a total of 9 credit hours of internship and practica combined.

Careers

A Woman in Registration Desk

Career Opportunities

This degree may help you get work as the following:

  • Advertising Account Executive
  • Advertising Copywriter
  • Event Manager
  • Marketing Executive
  • Media Researcher
  • PPC Specialist
  • Public Affairs Consultant
  • Public Relations Officer
  • Sales Promotion Account Executive
  • Social Media Manager

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