MKTG-3809 Advertising in the Digital Age
Description
The integrative role of advertising in persuasive communication in business and related fields. Includes strategies for organizing, developing, implementing, and evaluating effective media decisions in the digital age.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
Semesters
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Advertising in the Digital Age | Cheryl O'Meara Brown, MBA | Carrollton | 01D | external Syllabus via Concourse External Resource |
| Advertising in the Digital Age | Agnieszka Chwialkowska, Ph.D. | Distance | E01 | external Syllabus via Concourse External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Advertising Practices | Cheryl O'Meara Brown, MBA | Distance | E01 | external Syllabus via Concourse External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Advertising Practices | Agnieszka Chwialkowska, Ph.D. | Distance | E02 | external Syllabus via Concourse External Resource |
| Advertising Practices | Agnieszka Chwialkowska, Ph.D. | Distance | E01 | external Syllabus via Concourse External Resource |