Description

The integrative role of advertising in persuasive communication in business and related fields. Includes strategies for organizing, developing, implementing, and evaluating effective media decisions in the digital age.

Requisites

Prerequisites: MKTG 3803 and Richards Col Upper Division RCUD

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Summer 2026 Semester
Course Title Instructor Campus Section Syllabus
Advertising in the Digital Age Cheryl O'Meara Brown, MBA Distance E01 Syllabus Not Available
Spring 2026 Semester
Course Title Instructor Campus Section Syllabus
Advertising in the Digital Age Cheryl O'Meara Brown, MBA Distance E01 external Syllabus via Concourse External Resource
Advertising in the Digital Age Cheryl O'Meara Brown, MBA Distance E02 external Syllabus via Concourse External Resource
Fall 2025 Semester
Course Title Instructor Campus Section Syllabus
Advertising in the Digital Age Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource
Advertising in the Digital Age Cheryl O'Meara Brown, MBA Carrollton 01 external Syllabus via Concourse External Resource
Summer 2025 Semester
Course Title Instructor Campus Section Syllabus
Advertising in the Digital Age Cheryl O'Meara Brown, MBA Distance E01 external Syllabus via Concourse External Resource
Spring 2025 Semester
Course Title Instructor Campus Section Syllabus
Advertising in the Digital Age Cheryl O'Meara Brown, MBA Carrollton 01D external Syllabus via Concourse External Resource
Advertising in the Digital Age Agnieszka Chwialkowska, Ph.D. Distance E01 external Syllabus via Concourse External Resource