Description

The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

Requisites

Prerequisites: MKTG 4864 and MKTG 3803 and (MKTG 3808 or MKTG 4808 ) and Richards Col Upper Division RCUD

Course Hours

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Summer 2026 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Distance E01 Syllabus Not Available
Spring 2026 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Carrollton 01D external Syllabus via Concourse External Resource
Sports Marketing TBA eMajor 02F eMajor Courses External Resource
Fall 2025 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Carrollton 01 external Syllabus via Concourse External Resource
Summer 2025 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Distance E01 external Syllabus via Concourse External Resource
Spring 2025 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Carrollton 01D external Syllabus via Concourse External Resource
Sports Marketing TBA eMajor 02F eMajor Courses External Resource