MKTG-6868 Marketing Models
Description
This course will provide students with a methodology to measure and track marketing performance. The course has three primary objectives: Learn and understand key marketing metrics; Employ statistical software to analyze a firm's marketing performance through marketing metrics; Use the resulting analysis to make optimal marketing decisions.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
Semesters
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Models | Beheruz N. Sethna, Ph.D. | Carrollton | 01 | external Syllabus via Concourse External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Models | Sungjee Choi, Ph.D. | Distance | E01 | external Syllabus via Concourse External Resource |