Description

The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Fall 2021 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management David Nickell, Ph.D. Carrollton 02 external Syllabus External Resource
Summer 2021 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management David Nickell, Ph.D. Distance E01 external Syllabus External Resource
Spring 2021 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management David Nickell, Ph.D. Carrollton 01 external Syllabus External Resource
Marketing Management David Nickell, Ph.D. Carrollton 01D external Syllabus External Resource