Description

The focus of this integrative senior level course is on the analysis, planning, implementation, and control of marketing programs in a competitive environment. Decision making will be emphasized and the case method and/or interactive computer simulations will form the basic learning emphasis in the course.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Fall 2022 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management Minna Rollins, D.Sc. Carrollton 01D external Syllabus via Concourse External Resource
Summer 2022 Semester
Course Title Instructor Campus Section Syllabus
Marketing Management David Nickell, Ph.D. Distance E01 external Syllabus via Concourse External Resource