This course is designed to provide comprehensive coverage of the many traditional sources of revenue available to sport properties. In addition, students will be encouraged to think entrepreneurially to foster the development of new platforms for revenue acquisition. Some of the topics to be covered include fundraising, ticket sales, licensing, and sponsorships.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00


Fall 2024 Semester
Course Title Instructor Campus Section Syllabus
Revenue Generation in Sport Wooyoung (William) Jang, Ph.D. Distance E01 external Syllabus via Concourse External Resource