Master of Business Administration, Digital Marketing
The AACSB-I accredited MBA program serves working professionals through six core and four elective evening courses in Carrollton, Newnan, and Douglasville. The one year program begins every fall in Carrollton with a sequence of two core classes per semester. A two year, one core class per semester sequence begins each spring. Students may mix course locations and the availability of electives varies by semester.
For more information, please see the Academic Catalog.
The Master of Business Administration program is a 30 credit hour program that provides students broad knowledge of business in order to become effective in management positions.
The objective of this program is to:
- Enhance students the ability in communicating at a professional level in oral presentation and in writing
- Work effectively with others and leading in organizational situations.
- Identify how globalization affects organizations and their environment
- Recognize the importance of ethical decisions making
- Integrate analytical and problem solving skills with concepts and theories from all functional areas of business using appropriate analytical decision making technologies.
Method of Delivery
Courses are 100% face-to-face. An orientation session is offered a week before classes begin.
The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
The Richards College of Business is accredited by the Association to Advance Collegiate Schools of Business - International (AACSB-I).
Credit and transfer
Total semester hours required: 30
Maximum Hours Transferable into program: 6
A transfer credit evaluation will be completed by the UWG Transfer Team (firstname.lastname@example.org). Course application to a program is subject to review by the department.
This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.
UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.
- Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
- Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
- For cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.
To earn the Master of Business Administration (MBA) degree, a student must successfully complete 30 graduate credit hours. A student must also demonstrate an understanding of the content covered in the graduate course work by completing a comprehensive exam that is incorporated into the capstone course, MGNT 6681: Global, Ethical, and Strategic Management.
Click here for MBA Course Schedule Rotation [PDF]
Students must successfully complete 33 graduate credit hours.
- Core Courses Required (18 hours)
- Digital Marketing (12 hours)
- One Elective Course (3 hours)
An analysis of accounting information and other data as aids to management in choosing among possible courses of action. Not open to MPAcc students or students with an undergraduate degree in Accounting.
This course builds skills in microeconomic analysis for managers and provides a conceptual foundation for further functional area studies. Topics include consumer and producer theory, industrial organization, and aspects of game theory and statistical analysis. Prerequisites: ECON 2105 or 2106, ECON 3402
A study of the major financial tools and techniques through problem solving and case studies.
A managerial examination of the behavioral and structural factors affecting performance of organizations including study of fundamentals, individual and group concerns, organizational processes with emphasis on current issues.
A study of total enterprise at the executive level applying a set of decisions and actions which result in the formulation and implementation of plans strategies that achieve the mission and goals of the enterprise with special consideration of the effects of globalization, ethics, and corporate accountability. This course must be taken in the final semester of study or with permission of the department chair.
A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.
This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.
Going beyond the technical aspects of web development, students will learn concepts related to planning, developing, managing, and implementing business web sites by studying Web usability, multimedia, and Web 2.0 applications.
The Marketing Metrics Course will provide students with a methodology to measure and track marketing performance. The course has three primary objectives: Learn and understand key marketing metrics; Employ Microsoft Excel to analyze a firm's marketing performance through marketing metrics; Use the resulting analysis to make optimal marketing decisions.
Designed to meet the rapidly growing need for a systematic approach to data analysis. Analytical methods used include an understanding of the more commonly-used statistical methods and the use of SPSS – a software package which is helpful in the analysis of marketing data. Skill sets developed include the processing, analysis, and interpretation of data and information, and presentation of the results orally and in writing.
This course is an integrative approach to the study of strategic business communication found in corporations, organizations, and small businesses today. There is a strong focus on developing credibility and the art of persuasion which allows students to approach the development of effective business messages from a strategic and reflective standpoint. Students analyze case studies that allow for critical thinking and problem solving in business communication including team building, conflict resolution, public relations, marketing, management, and leadership. The development of business plans through team building and exhibiting leadership skills frame the content of this course providing an active and enriched learning experience.
Designed for the student with past exposure to cost accounting concepts/applications. The course emphasizes research of the current topics affecting the information providing function of the managerial accounting process. Ethical issues are emphasized.
Focuses on information technology and systems from a general management perspective. Discusses management of the systems development process, the organizational cycle of information, technology, planning, evaluation, selection, and strategic uses of information technology. Includes frequent discussions of industry case studies.
This course provides a survey of forecasting methods used by managers and forecasting practitioners. Topics include time-trend, regression-based, time-series decomposition, and auto-regressive moving average methods.
Topics may include foreign exchange market; exchange rates; balance of payments analysis and adjustment process; financing institutions, monetary relations, and monetary reform; gold, the dollar, devaluation, and SDRs. Same as FINC 6521.
Study of securities markets and security analysis for portfolio planning.
Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.
The international business strategy course will cover each traditional functional area of an organization as it applies to doing business across country boundaries. The functional areas addressed will include Finance, Accounting, Production, Human Resources Management, Marketing, and Technology Management. Students will learn to analyze international business situations and risks, and to develop successful international strategies based on such analysis.
No faculty members listed
Guidelines for Admittance
- All graduate applicants must complete the online Grad Application. A one-time application fee of $40 is required.
- Applicants should also review the Graduate Studies Website for individual program specific requirements and tasks that must be completed prior to admission. See Graduate Studies Application Process.
- International applicants are subject to additional requirements and application deadlines. See Procedures for International Students.
- Official transcripts from a regionally or nationally accredited institution are required and should be sent directly to the UWG Admissions Office.
Program Specific Admittance Guidelines
- Submit official Transcripts from all institutions attended
- Applicants must have a 2.8 GPA or higher for regular admission. Applicants with a GPA between 2.5 and 2.79 may be admitted provisionally*.
- Professional Resume
- Not required, but applicants may submit official GMAT scores to improve their admission status.
Submit all documents to the Office of Graduate Admissions.
* International students cannot be admitted provisionally, and must meet the requirements for regular admission.
Specific Graduate Admissions Deadlines are available via the Graduate School
Admission Process Checklist
The Graduate Studies Application Process checklist is available here
One exception: If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.
Specific Graduate Admissions Deadlines are available via the Graduate School
Objectives not available