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B.B.A. in Marketing

This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level. 

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Plan Your Degree

Disclaimer: This program map is intended ONLY as a guide for students to plan their course of study. It does NOT replace any information in the Undergraduate Catalog, which is the official guide for completing degree requirements.

Term 1: Fall

Course Name Credit Hours
C1: ENGL 1101

English Composition I

3
M: MATH 1111 OR 1113

College Algebra or Precalculus

3
I2: XIDS 2002

(Recommended) First Year Seminar

2
F: ECON 2106

Principles of Microeconomics

3
F: CISM 2201

Foundations of Computer Applications

3

Milestones:

  • Complete ENGL 1101 with a C or better.
  • Complete MATH 1111 or MATH 1113 with a C or higher.

Term 2: Spring

Course Name Credit Hours
C2: ENGL 1102

English Composition II

3
P2: HIST 2111 OR 2112

US History

3
D2: MATH 1413

Survey of Calculus

3
F: ECON 2105

Principles of Macroeconomics

3
D1: Science + Lab
4

Milestones:

  • Complete ENGL 1102 with a C or better.
  • Complete Lab Science & Complete Core IMPACTS STEM Math.
  • Earn at least 30 total credit hours after year 1.
  • Complete CISM 2201, ECON 2105 & 2106 after year 1.

 

14 Fall Credit Hours + 16 Spring Credit Hours = 30 Credit Hours

Term 1: Fall

Course Name Credit Hours
E3: POLS 1101

American Government

3
F: ACCT 2101

Principles of Accounting I

3
A: Humanities 3
I1: Written and Oral Communication 3
T2: Non-lab Science 3

Milestones:

  • Complete Non-lab science.
  • Earn 2.00 GPA or above in Area F Major Specific Courses.
  • Major Status Achieved: Complete ENGL 1101, MATH 1111 or 1113, MATH 1413, ACCT 2101, ECON 2105, or ECON 2106, have a minimum 2.00 GPA with at least 45 earned credit hours.

Term 2: Spring

Course Name Credit Hours
F: ACCT 2102

Principles of Accounting II

3
S1: HIST 1111 OR 1112

World History

3
A: Humanities 3
S2: Social Science 3
Approved Elective 3

Milestones:

  • Complete Core Core IMPACTS.
  • Earn 2.00 GPA or above in Area F Major Specific Courses.
  • Earn at least 60 total credit hours after year 2.
  • PWLA courses will not apply towards electives.

 

15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours

Term 1: Fall

Course Name Credit Hours
F: BUSA 2106

Legal and Ethical Environment of Business

3
MKTG 3803

Principles of Marketing

3
FINC 3511

Corporate Finance

3
ABED 3100

Business Communication

3
ECON 3402

Statistics for Business I

3

Milestones:

  • Earn 2.00 GPA or above in Business Core.
  • Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.

Term 2: Spring

Course Name Credit Hours
MGNT 3600

Management

3
MKTG 3808

Business Research

3
ECON 3406

Statistics for Business II

3
Marketing Selective 3
Marketing Selective 3

Milestones:

  • Earn 2.00 GPA or above in Business Core.
  • Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
  • Earn at least 90 total credit hours after year 3.
  • The Marketing Selective options are: MKTG 3801, MKTG 3805, MKTG 3809, MKTG 3810, MKTG 3839, MKTG 4805, MKTG 4808, MKTG 4823, MKTG 4831, MKTG 4861, MKTG 4866, MKTG 4818, MKTG 4868, MKTG 4881 or MKTG 4885.

 

15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours

Term 1: Fall

Course Name Credit Hours
MKTG 4864

Consumer Behavior

3
CISM 3330

Management of Information Systems

3
International Selective 3
Marketing Selective 3
Marketing Selective 3

Milestones:

  • Earn 2.00 GPA or above in Business Core.
  • Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
  • PWLA courses will not apply towards electives.
  • International Selective options are: FINC 4521, ECON 4450, MGNT 4625, or MKTG 4866.
  • The Marketing Selective options are: MKTG 3801, MKTG 3805, MKTG 3809, MKTG 3810, MKTG 3839, MKTG 4805, MKTG 4808, MKTG 4823, MKTG 4831, MKTG 4861, MKTG 4866, MKTG 4818, MKTG 4868, MKTG 4881 or MKTG 4885.

Term 2: Spring

Course Name Credit Hours
MGNT 3615

Operations Management

3
MKTG 4870

Marketing Management

3
MGNT 4660

Strategic Management

3
Approved RCOB Elective 3
Approved RCOB Elective 3

Milestones:

  • Earn 2.00 GPA or above in Business Core.
  • Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
  • R Cobb Elective must be a three-credit hour additional business course. PWLA courses will not apply towards electives.
  • MGNT 46 60 prerequisites include ACCT 2101, ACCT 2102, BUSA 2106, CISM 2201, ECON 2105, ECON 2106, ECON 3402, FINC 3511, MGNT 3600, and MKTG 3803.
  • Earn at least 120 total credit hours after year 4.

 

15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours

Crush Your Course

First Year: 

  • Take a cornerstone course with Richards College business faculty and explore various business topics.
  • Begin the Area F coursework for business majors.
  • Apply for scholarships.

Middle Years: 

Last Year: 

  • Take the capstone course for all business majors: MGNT 4660.
  • Complete all major courses, major selects, and approved electives.
  • Explore concentrations, certificate programs, and research opportunities in the college.
  • Apply for graduation.

Find Your Place

First Year: 

Middle Years: 

Last Year: 

Broaden Your Perspectives

First Year: 

Middle Years: 

Last Year: 

  • Consider a study abroad and/or work abroad opportunity and research visa regulations.
  • Explore practices of creating more inclusive experiences.
  • Continue to grow your professional network.

Connect Off-Campus

First Year: 

  • Visit Wolves Vote to learn about the voting process and registration.
  • Consider volunteering for a campaign or organization in your community. 

Middle Years: 

Last Year: 

  • Ask for advice from professionals in your field of interest
  • Explore career shadowing opportunities.
  • Attend an academic conference with a faculty member and participate in a research presentation.

Take Care of Yourself

First Year: 

Middle Years: 

Last Year: 

Pave Your Path

First Year: 

Middle Year: 

  • Draft your resume and attend a resume and interview workshop.
  • Learn about how to network on social media and update your Handshake profile.
  • Take business communications: ABED 3100.
  • Visit the graduate school to find out about graduate programs and admission requirements.

Last Year: 

  • Request references from professors and supervisors.
  • Draft your resume and cover letter and attend career workshops.
  • Attend career fairs at UWG.
  • Engage with UWG alumni.
  • Apply for graduate programs.
  • Apply for full-time jobs before graduation.

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